FDDI SCHOOL OF RETAIL & FASHION MERCHANDISE (FSRFM)

 

RETAIL UPDATE (Latest Issue)

 

FDDI, has established a designated FDDI School of Retail & Fashion Merchandise (FSRFM) that is the No. 1 Institution for Retail Education. This School was established to promote professionalism in the Retail Industry and fulfill its burgeoning demand of trained professionals. The courses at FDDI give real world understanding of the Retail Sector and prepare the students for a rewarding career. The FSRFM is engaged in creating trained professionals to cater to the shortage of manpower at various levels of this growing Retail Sector.

 


Our courses prepare students for successful career paths in retailing and provide a talented workforce to the Retail Sector. FSRFM is developing relevant retail studies and promotes excellence in Retailing. Students learn various aspects on Retail Management ranging from Retail Operations, Retail Communication, Retail Financial Management, Retail Store Planning and Resources & Merchandise Management. In Retail Management, students also gain exposure in Franchising, Visual Merchandising, Store Management, Information Technology (online retailing) in retail and many other diverse domains. Retail Courses at FDDI prepare students to seek lucrative opportunities in the booming Retail Industry.

 

 

Career Prospects In Retail Sector

Indian Retail Industry will double in size from 600 billion dollars in 2015 to 1.2 trillion dollars in 2020. Fast changing consumer behavior coupled with rapid developments in technology and regulatory environment will continue to give a push to this industry.

Modern Trade is expected to grow 3 times to 180 billion dollars by 2020 from 60 billion dollars in 2015. E- Commerce in India is expected to quadruple to 60-70 billion dollars over the next 5 years.

 


Modern retailers have tried to capitalise on this opportunity by increasing their store presence across major cities. There will be close to 200 cities with population of over 0.5 million by the turn of 2020. Which will fuel retail growth According to Shailesh Chaturvedi, CEO, Tommy Hilfiger,” I am optimistic about the outlook of retail in India, there are several consumption enablers in place- the critical ones being the Indian appetite to trade up, monetary loosening & rational tax structures in future.”

 

“The overall trajectory for Retail is on growth path : outlook for GDP is positive, brand acceptability in tier 2-3 cities and retail spaces in high street locations are expanding.” Says Rafique Malik, Managing Director, Metro Shoes.

 

Shital Mehta, CEO, Pantaloons says ,”The elephant is going to dance : buoyant future for Indian Retail lies ahead. I am extremely excited with the next generation of towns showing extremely positive signs” Important sectors in Indian Retail Industry (Offline & Online) include :

  • Clothing & Accessories, Food & Grocery, Footwear, Electronics, Catering Services (F&B), Home & Office Improvement, Telecom, Jewellery, Books, Music & Gifts, Watches, Pharmaceuticals, Beauty & Wellness. Following are some of the Retail companies which come to our campus for talent acquisition/ hire our students off-campus:
  • Pantaloons India, Shoppers Stop, Bata, Tommy Hillfiger, Woodland, Lifestyle International, Snapdeal, Jabong, Reliance Retail, Reliance Footwear, Wills Lifestyle, Reliance Brands, Groupon, (H&M), Fabindia, Paytm, Amazon, Gap, Puma, Big Bazaar, Landmark, Ferns n Petals, Globus, (Calvin Klein), Forever New, Forever 21, ITC, Khadim’s, Reliance Trends, Jumbo Electronics, Mango, Superdry, Marks & Spencer, Diesel hire through Reliance Brands, Bestseller, Croma, Raymond, Chumbak, Satya Paul, Hidesign, (Charles & Keith), Zara, Mothercare, Hamleys, Raw Mango. Retail Sector is the second largest employer after agriculture employing more than 35 million people in India. Factors that are playing a role in fuelling the bright future of the Indian Retail are as follows:
  • The disposable income of an average Indian is increasing and thus there is a proportional increase in the purchasing power.
  • The infrastructure is improving greatly in all regions and benefiting the market.
  • Indian economy and its policies are also becoming more and more liberal making way for a wide range of companies to enter Indian market. Retailing is a large and dynamic sector of our developing economy and many Indian & International retailers like Walmart, Tesco, Tata, Reliance, Pantaloon, Aditya Birla, ITC etc. are among the world’s most highly respected and innovative businesses.
  • Indian population has learnt to become a good consumer and all national and international brands are benefiting with this new awareness.
  • Another great factor is the internet revolution, which is allowing foreign brands to understand Indian consumers and influence them before entering the market. Due to the reach of media in the remotest of the markets, consumers are now aware of the global products and it helps brands to build themselves faster an new region
  • As the middle-class expands and the environment for retail improves further, better standards of living will only heighten consumer interest in brands.


Modern Retail Outlets have become familiar sight in our Retail Markets over the past several years. (The announcement by the Indian Government to allow 51% in multibrand, 100% in single brand & 100% in wholesale Foreign Direct Investment have fuelled the sentiments further.) It is estimated that this will create 10 million more jobs for retail professionals.

 


Experiential Immersion

The objective of FDDI School of Retail & Fashion Merchandise is to equip the students with modern day state-of-the-art retail practices directed towards day-to-day needs of Retail organizations. The pace of change has challenged the structure of the traditional retail business which is complex and evolving and has adapted to new methods of pedagogical devices and technology by developing flexible management approaches. Retail professionals are confronted with the demands of an increasingly sophisticated, strong minded and highly motivated consumer. Traditional methods are challenged to keep pace and modern retailers seek the excitement that accompanies new situations and circumstances. The institute focuses on holistic development of the students. The School of Retail Management is equipped with modern training aids, multimedia equipments and visual merchandizing labs where the students can design and display various products.

 

Students are imparted a high level of knowledge and understanding of the concepts and processes involved in retailing and are equipped with practical, research and analytical skills necessary for a management career in the retail trade. They participate in retailing experience through live projects working hand-in-hand with retailers, to hone with both academic and practical skills.

 

 

 

PROGRAMMES OFFERED

 

Programme Details

01. MSc. (Retail & Fashion Merchandise)

Course Code: 02
Duration: 2 Years (Four semesters)
Eligibility: Graduation in any discipline (Candidates appearing in final year may also apply.)

Number of Seats: Noida Campus – 60, Chennai Campus – 30, Kolkata Campus –30, Rohtak Campus – 30, Jodhpur Campus – 30, Fursatganj (Near Lucknow) Campus– 30
& Chhindwara Campus – 30

Course Aim:

The aim of the programme is to fulfill the growing demand of the retail industry for trained retail professionals by nurturing the latent talent. This programme aims to equip the students with the skills, creativity and knowledge and insight to understand retailing as a business management discipline. The participants will develop expertise in Retail Management, Retail Merchandising, Visual Communication and exercise the skills required for retail operations.

Course Contents:

Product Knowledge in Apparels, Retail Management, Consumer Behavior, Visual Merchandising, Retail Merchandising, Retail Communication, Customer Relationship Management, Retail Financials and Accounting, Retail Operation, Marketing, Site Selection, Retail Organisation, Brand Management, Sales Management, Supply Chain Management, Basic Computer Knowledge, Retail Software Knowledge, Personality Development, Communication etc.

Career Prospects:

After completion of programme students can join the fashion or retail industry as Management Trainees, Retail Merchandiser, Category Manager, Buyer, Department Manager, Retail Manager, Floor Manager District Manager, Fashion consultant, etc. with national & international brands like Reliance, Shoppers Stop, Lifestyle, Pantaloon, Big Bazar, Bata, Chanel, Burberry, Armani, Versace, Tommy Hilfiger, Puma, Zara, Benetton etc.

 

Academic Programmes Offered

 

Programme Details

02. BSc. (Retail & Fashion Merchandise)

Course Code: 05
Duration: 3 Years (Six semesters)
Eligibility: 10+2 / Intermediate (Candidates appearing in 10+2/ Intermediate may also apply.)
Age Limit: Max. 25 years as on 31st July 2016

Number of Seats: Noida Campus – 60, Chennai Campus – 60, Kolkata Campus – 30, Rohtak Campus – 60, Jodhpur Campus – 60, Fursatganj Campus (Near Lucknow) – 60 & Chhindwara Campus – 60, Guna Campus – 30, Hyderabad—30, Ankleshwar (Gujarat)—30, Patna—30 & Chandigarh–30

Course Aim:

To provide the students with a high level of knowledge and understanding of the concepts and processes involved in store operations, retail merchandising, Visual Merchandising, Buying, Retail Communication, Design Concepts, Fabric, Fashion Forecasting, Fashion Trends Etc.

 

To equip the students with the necessary practical, research and analytical skills necessary for a professional career in the functional areas of store operations, Buying &retail merchandising, Visual Merchandiser, Marketing Retail, Fashion Communication, Fashion Forecasting & Trends.

 

To provide the necessary framework for the theoretical & practical inputs for Fashion Communication, Fashion Merchandising, Luxury retailing, Store Operations, Buying & Merchandising & Visual Merchandising.

 

To prepare a strong foundation for both the front-end & back-end store functions of Retail Operations, Buying& Merchandising, Fashion Communication, Fashion Merchandising and Luxury Retailing.

 

The course provides an integrated overview of the different forms of Fashion communication, fashion Merchandising, Luxury Retailing, with their functions, theoretical background and especially practical applications.

Course Structure:
The programme offers a unique four years intensive programme providing with the opportunity to gain or build on future career aspirations. The course introduces students' to the significance of Fashion Communication, Fashion Merchandising, Buying and Merchandising, Fashion Forecasting, Fashion Trends, Retail Operations, Visual Merchandising and Visual Communication. Students will undergo extended practical workshops combined with relevant work placements. Students will be required to complete a final major project in the last term of the academic year.

Course Contents:

Elements of Fashion, Fiber to Fabric, Introduction to Apparels, Fashion Forecasting, Fashion Trends, Product Costing, Retail Operations, Buying and Merchandising, Trend Research, Fashion Communication, Visual Merchandising, Store Design, International Retailing, Franchising, Mall Management, Supply Chain Management, Marketing Management, Human Resource Management, Entrepreneurship.

Career Prospects:

Graduates of this programme may find employment in the following area:
  • Retail Store Visual Merchandising or Display Departments
  • Visual Merchandising Consultancy and Supply Companies
  • Retail Merchandising
  • Retail Operations
  • Luxury Brands
  • Buyers
 

Academic Programmes Offered