The IITF is held every year from 14th November, 2011 to 27th November at Pragati Maidan, New Delhi and acts as a strong platform for manufacturers, traders, exporters and importers and displays a wide range of products and services.
FDDI is supporting the artisanal sector by implementing the ‘Support to Artisan Programme’ of the Department of Industrial Policy & Promotion (DIPP), Ministry of Commerce and Industry, Government of India under the Eleventh Five Year Plan.
FDDI is supporting the artisanal clusters of Indian leather and leather products through 360˚ interventions in the areas of Trust Building and SHG Formation, Establishment of Centralized Resource Centers (CRC’s), Process Product and Design Development, Advertisement & Brand promotion and Development of Market Linkages.
Citing about the relevance & requirement of participating in the IITF, Mr. Raajeev j Lakhara, IRS, Managing Director, FDDI, said, The IITF is an ideal platform to introduce crafts craftsperson directly to the buyers and help them find their patrons to pull them future out of poverty for their socio-economic up-liftment.
The artisans are highly benefited through the fair as the pop and gaiety of the fair makes a rich sale for the artisans, added Mr. Lakhara.
FDDI has been relentlessly working towards the growth of not only to the organized footwear sector but, to the artisanal footwear sector by training them and providing them market linkages to pull the artisans out of poverty and toward a more prosperous future.
Through participating in these types of fairs, the FDDI attempts to provide livelihood support to the artisan involved in traditional artisan activity involving leather.