A webinar on ‘Introduction, and Trends of Digital Marketing’ was conducted at Footwear Design & Development Institute (FDDI), Chandigarh (Banur) campus on 24th February 2021.
The webinar was organized by School of Retail and Fashion Merchandising of FDDI, which provided an insight to the students on the importance of digital marketing in today’s business world.
The COVID-19 global pandemic has solidified the fact that digital transformation is no longer a nice to do, but a must, if businesses want to survive. Thus, in order to keep the students updated about digital transformation taking place through evolving technologies, social media platforms etc. the webinar was organized.
Ms. Manali Anand, Digital Marketing & Soft Skill Speaker who has over 7 years of experience in the world of Digital & Traditional Marketing was the resource person for the session. She strives to make the best planning for the brands. She possesses sound knowledge of advanced marketing strategies.
Ms. Manali briefed that “Digital marketing is vital for a successful business and brand awareness and the companies must look ahead at upcoming digital trends to stay ahead in the contemporary business environment.”
She also stated that “With the COVID-19 pandemic changing the buying patterns of several categories almost anything can be purchased through e-commerce today for which the consumers, now, to a large extent rely on digital marketing as a way to learn about brands & products”.
During this webinar, she briefed about the evolving technologies, social media platforms, and how to use these technologies to reach the right person at the right time to connect with current and prospective customers. She explained about the key elements to push the organization forward towards the digital era.
