News @ FDDI

Webinar on ‘Impact of COVID-19 on Organized Retail’ held at FDDI, Rohtak

A webinar on the topic ‘Impact of COVID-19 on Organized Retail’ was held at Footwear Design & Development Institute (FDDI) Rohtak campus on 31st July 2020.

It was organized by FDDI School of Retail and Fashion Merchandise.

The guest speaker of the event, Mr. Deepak Singh who is working with Home Centre as a Store Manager shared his expert opinion on opportunities and threats that have emerged in organized retail due to the ongoing crisis of COVID-19 across the globe.

The objective of the webinar was to reveal the consequences of COVID-19 on organized retail as the students who are pursuing MBA should know what kind of new challenges are emerging due to this pandemic and how the sector is actually dealing with it.


Mr. Singh discussed the strategies pertaining to optimal manpower deployment on floors, dealing with issues of sanitization of merchandising and austerity measures being taken by management for financial survival. He also highlighted the brand categories like luxury retail that affected the most due this situation. He also assures budding managers a promising career in retail if they utilize this period of stay home in development of their self and personality grooming.

The session was widely applauded and was attended by more than 50 participants from different domains.

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