A webinar on ‘Consumer Behaviour in Digital Marketing’ was held at Footwear Design & Development Institute (FDDI), Chhindwara campus on 27th April 2022.
It was organized by FDDI School of Retail and Fashion Merchandise (FSRFM) during which, Dr. Ashish Sharma was the resource person.
Dr. Ashish Sharma is Senior Asst. Professor in Institute of Management R.D. University, Jabalpur. He is also the author of 3 books and published many National & International research paper in the field of Management.
During the webinar, Mr. Sharma, through a presentation briefed about the necessity of understanding the purchasing patterns and decision processes of consumers for building better online marketing strategies.
The webinar was attended by more than 100 participants.
