News @ FDDI

Webinar on ‘Retail Buying Insights’ held at FDDI, Hyderabad campus

A webinar on ‘Retail Buying Insights’ was held at Footwear Design & Development Institute (FDDI), Hyderabad campus on October 9, 2020.

Organized by the School of Retail and Fashion Merchandising of FDDI, Hyderabad, the webinar was geared towards providing multi-touch point insights that drives the growth of a brand.

Mr. Saurabh Chandra was the resource person for the webinar who had worked under different organizations like Westside, Shoppers Stop, and currently working for Lee Cooper in Buying & Merchandising Role.


Mr. Saurabh, an inspired professional with a Master’s Degree from NIFT in Fashion Management has 17 years of experience in the retail sector.


During the webinar, Mr. Saurabh briefed about the critical steps on Retail Buying by considering the cases of Westside, Lee Cooper and Shoppers Stop.

There was an interactive session during which Mr. Saurabh briefed on the topics like ‘Critical Parameters for Success’ and ‘Organization Cycle’.

The webinar was attended by more than 70 participants and was widely applauded.

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