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Webinar on ‘Retail Operations as a Competitive Advantage’ held at FDDI, Hyderabad campus


A webinar on ‘Retail Operations as a Competitive Advantage’ was held at Footwear Design & Development Institute (FDDI), Hyderabad campus on 24th August 2020.

It was organized by the School of Retail and Fashion Merchandising of FDDI, Hyderabad.

Mr. Amit Raveskar was the resource persons for the webinar who is currently working as a Business Manager at Raymond, Nagpur. He has previously worked with Pepperfry as Assistant Store Manager and Spencer’s Retail Limited where he was placed in 2014 as Assistant Manager (Visual Merchandising) and later he worked as an Assistant Manager (Operations) in 2015-16.

During the webinar, Mr. Amit revealed the opportunities and actionable takeaways for retail operations that keep the store functioning, considering the pre-COVID and the present scenario.

The topic of discussion revolved around comparing every factor from industry level and store level during which he briefed about people management, supply chain, store layout, cash operations, physical inventory, master data management, promotions and pricing etc.

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Mr. Amit also briefed about various strategies adopted by the retail sector to enhance sales during the COVID period, like WAB sales (Whatsapp Business, Zoom) and Venue sales. He also added that sales have reduced to 30% during the pandemic. He also gave an insight into the “antibacterial” cloth known as “viroblock” by Raymond.

There was an interactive session which provided an opportunity to the students to clarify their doubts regarding retail operations in the present situation.

The webinar was attended by more than 70 participants and was widely applauded.



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