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Webinar on ‘Blueprint to Merchandising and Assortment Planning’ held at FDDI, NOIDA campus


A webinar on ‘Blueprint to Merchandising and Assortment Planning’ was held at Footwear Design & Development Institute (FDDI), NOIDA campus on 28th August 2020.

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Mr. Ujjwal Khamaru was the resource person who is one of the renowned professional in the field of merchandising having a vast experience in the Retail sector.

Mr. Khamaru briefed that assortment planning is critical for any retailer which is the practice of tailoring product assortments into components that address store-level customer demand while focusing on the overall merchandising strategy.

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He gave an in depth glimpse on day to day working of a merchandiser on how to use retail marketing mix in the best possible ways. He also made the students aware about the current retail scenario exposing them to the future needs and improvisations needed for the sector.

The session was very enlightening and helped students to have a deeper understanding of the topic like assortment planning and category management.

The webinar was a great success hosting approximately 95 participants varying from students to professionals.



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