A manuscript of Dr. Kamal Singh, Sr. Faculty of Footwear Design & Development Institute (FDDI), Rohtak campus has been published in Research’s Voice, a bi-annual Research Journal published by Kasturi Ram College of Higher Education, Narela, Delhi.
Dr. Kamal Singh who is a Sr. Faculty of School of Footwear Design & Production (SFDP) has done the research study on the topic ‘Micro Moments: A New Digital Strategy to Create Differentiation in Competitive Market Scenario’ which has been published on 16th August 2022 in Research’s Voice bearing ISSN 2231-6310, Vol. 11, Issue 2 at page no. 16-24.
The manuscript provides attributes that have significant changes in patterns of information search and information consumption in the contemporary market world. It also provides better understanding related to online information and its impact on the purchase behaviour of the customers.
