A webinar on ‘Visual Merchandising: The Silent Salesperson’ was held at Footwear Design & Development Institute (FDDI), NOIDA campus on 28th January 2022.
The webinar was organized by FDDI School of Fashion Design (FSFD) during which Ms. Shrvistha Shukla, Technical Fashion Designer for a brand named ‘Nayomi’ Kamal Osman Jamjoom Group LLC (loungewear and sleepwear brand) in Dubai was the resource person.
During the webinar, Ms. Shukla explained about the intricacies of Visual merchandising that creates a journey through a physical space and engages the customer in a variety of experiences that attracts, engages and motivates the customer to make a purchase thus maximizing sales.
She also explained that visual merchandising is measured based upon the percentage of how many store visitors bought something which is calculated by the number of sales divided by number of visitors.
The webinar was attended by approximately 80 participants comprising of students and Faculty members of FDDI NOIDA, as well other campuses like Rothak and Kolkata.
