News @ FDDI

‘Design Marathon 2.0’ held at FDDI, NOIDA campus

‘Design Marathon 2.0’ was held at Footwear Design & Development Institute (FDDI), NOIDA campus on 08th June 2022.

‘Design Marathon 2.0’ is instituted by FDDI to bring out the design innovation & creativity of the students of ‘Foundation Batch’ and to encourage and promote the techno-designing capabilities in accordance with the industry requirements.

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More than 100 students participated & showcased their semester practical projects to a Jury consisting of scholars and senior specialists in design. This event was also attended by industry persons, faculty & staff and media persons.

Delivering the ‘Keynote Address’, Mr. Arun Kumar Sinha, IAS, Managing Director (MD), FDDI, said, ‘Design Marathon 2.0’ will provide the budding designers a platform for exploration and to nurture their designing capabilities and in due course of time will play a transformative role in fulfilling the goals of Hon’ble Prime Minister’s ‘Vocal for Local’, ‘Make in India’ and ‘Aatmanirbhar Bharat’.

During the ‘Design Marathon 2.0’, the students showcased their ‘Design Thinking & Design Methods’ Semester projects which provided a platform to the students for presenting their innovative solutions & prototypes on 11 real time social causes. It also showcases what a user goes through when interacting with one’s product or service.

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The 11 ‘Design Thinking & Design Methods’ projects were, Explore accessory range for domestic pets; Modular solution for carrying animals long distance in trucks; Solution for students / professionals to work from anywhere; Design for paraplegic people who love to / have to travel; Solution to improve safety for single working women; Next generation vending cart for hawkers; Electric vehicle solution for last mile public transport; Updated ecosystem for religious places in light of pandemic; Medicine administering solution for senior citizens; Future experience of premium shoe buyers / users & Solutions for blind people to assist them in daily needs.

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The eminent Jury members included Prof. Subhasis Maji, Mechanical Engineering School of Engineering & Technology, Indira Gandhi National Open University (IGNOU), Mr. Lalit Kumar Das, Distinguished Honorary Professor, Delhi Technological University (DTU) & Distinguished Visiting Professor, School of Design, IIT Bombay, Mr. Anoop Singh Rana, Head of FDDI School of Leather Goods and Accessories Design (FSLG&AD), Dr. Prachi Sharma, Jr. Consultant, FDDI School of Footwear Design & Production (FSFD&P), and Dr. Sushila Jr. Faculty, FDDI School of Fashion Design (FSFD) who access each one of the designs.

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The ‘Design Marathon 2.0’ was organized by the Faculty of FDDI with the significant contribution of Mr. Amit Sabherwal. Mr. Sabherwal has extensive experience in creative & strategic projects globally across varied consumer centric design domains. Post his Diploma & B. Tech., he pursued M. De.s from IIT, Delhi & has over 17 years of design domain experience before joining the academic domain & serving NID, IITD & FDDI. He has worked globally in the UK, Japan & USA & has 8 patents & countless external awards to his credit.

The entire event was streamed live on YouTube for wider participation and awareness. The students & faculties from all the campuses of FDDI were connected virtually from the virtual classroom facilities at their respective campuses.

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