With the aim to equip the students of the School of Fashion and Retail Merchandising (FRM) with the key aspects of luxury retail store management, an interactive session was conducted at FDDI, Noida campus on 13th November 2024.
The students of BBA, B.Des., and MBA had an enriching session by Mr. Jyoti Das, a distinguished expert in luxury retail who provided valuable insights into elevating customer experience, crafting compelling brand stories, managing celebrity endorsements, and striving for operational excellence.
Through case studies of iconic brands like Omega, the Hermès Birkin, and Rolls-Royce, students gained a firsthand look into the luxury market. Mr. Das also shared innovative strategies for celebrity endorsements and launching new products with creativity and impact.
