News @ FDDI

Design Patent Registration for Faculty of FDDI, Hyderabad campus & others at Intellectual Property Office, UK Design


A creative and innovative design title “Artificial Intelligence Based Multimedia Interactive Helpdesk Analytics Device for Sales and Marketing” has been jointly submitted by Mr. Chitresh Shrivastava, Faculty- School of Retail & Fashion Merchandise (RFM), FDDI, Hyderabad campus along with five other person at Intellectual Property Office, UK Design.

The five other person are Dr. Avanasi Sivaswami Suresh - Director and Professor, Aditya School of Business Management, Mumbai, Dr. Govind Soni - Assistant Professor, Symbiosis University of Applied Sciences, Indore, Dr. Arpita Basak -Director and Professor, School of Retail, Symbiosis University of Applied Sciences, Indore, Dr. Swati Jain - Assistant Professor, Symbiosis University of Applied Sciences, Indore and Dr. Sunita Srivastava- Dean Management and Director, Aditya Institute of Management Studies & Research, Mumbai.

This creative and innovative design which was granted registration on 19th August 2024 bears Design Number: 638398, Class 14 – Recording, Telecommunication or Data Processing Equipment, Sub-Class 02 – Data Processing Equipment as well as peripheral Apparutus & Device.

This patent describes an AI-based multimedia interactive helpdesk analytics device designed to enhance sales and marketing. Its key features include Natural Language Processing (NLP) for understanding and responding to user queries, machine learning to refine responses based on user interactions, and predictive analytics to forecast customer behavior using historical data. The device also includes video and image recognition for sentiment analysis and product identification, and interactive visualizations to present data in an easily comprehensible format.