SCHOOL OF RETAIL & FASHION MERCHANDISE (SRFM)

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SCHOOL OF RETAIL & FASHION MERCHANDISE (SRFM)

The School of Retail and Fashion Merchandise offers Master’s and Bachelor’s degree in Retail and Fashion Merchandise. These programs aim to inculcate in the student, the capacity, the drive, and the value based professional competence to address varied situations in the world of work that can be transformed into added business value.

Retail Fashion Show-piece

Indian Retail industry is one of the fastest growing sectors in our country and also a major employment contributor in India. Retail industry in India is expected to grow to US$ 1.3 trillion by 2025 and will contribute 11 % to GDP. There are several international and domestic business enterprises who have invested in Indian retail.

SRFM Goods

Retail is defined as the sale of goods to the public in relatively small quantities for use or consumption rather than for resale. It encompasses mainly at three different levels namely value, lifestyle and luxury. FDDI offers retail course at undergraduate BBA and postgraduate MBA (Retail and Fashion Merchandise) level. The Retail academic staff at FDDI comes from accomplished backgrounds with vast experience in the field of education and also from industry. This judicious mixture ensures availability of practical insights, in addition to theoretical inputs. At postgraduate level, the pedagogy is engaging students through discussions, role plays, lectures and industry projects. At undergraduate level, students learn in a class lecture setup along with individual projects and presentations.

PROGRAMMES OFFERED FOR SESSION 2022

1. Master of business administration (MBA) in Retail & Fashion Merchandise

  • General
  • Course Aim
  • Course Structure
  • Course Contents
  • Career Prospects

Icon Duration

2 Years (4 Semesters)

Icon Eligibility

A Bachelor’s Degree in any discipline. (Candidates appearing in final year may also apply).

Icon Number of Seats:

Noida campus – 60 Patna Campus - 60 Hyderabad Campus - 60
Chandigarh campus – 60

Focus of our Master’s program in Retail Management is on developing a comprehensive understanding of different domains in the practice of retail management. The course aims at enhancing the critical thinking, reasoning skills, intellectual skills, particularly with regard to retail sector.

This course aims at providing the knowledge, skills and analytical tools to enable candidates to learn skills needed to become a successful manager in retail by effective synchronization of the concepts at theoretical and practical levels. The course curriculum facilitates students in developing a holistic understanding of the retail industry thereby giving them an advantage over the others.

This course aims to inculcate in the student, the capacity, the drive, and the value based professional competence to address varied situations in the world of work that can be transformed into added business value.

The Course has been well designed keeping in view both the learning and teaching strategy. Our learning strategy combines contact learning with independent learning. Every module is designed with identification of suitable contact hours befitting the level of curriculum at which it occurs.

The first year focuses on developing analytical tools and knowledge that supports the rest of the curriculum. First year program covers basic business functions (finance, marketing, and operations); management (research, and human resource); and fashion (trends, product knowledge) in which the retailers operate.

During the second year, students go through an unparalleled range of core retail specific subjects to enhance the basic retailing concepts developed in the first year. This portion of the program enables students to integrate the functional skills learned in the first year into an understanding of the retailers as a total enterprise. MBA (RFM) will help broaden the student’s perspective and knowledge in the specific retail area. We substantially revise the existing subjects regularly to respond to changes in the retail environment keeping in mind students’ interests.

This program covers a wide range of subjects including Retail Management, Brand Management, Consumer Behaviour, Fashion Studies, Store design, Visual Merchandising, Retail Merchandising, retail analytics, Product Knowledge in Footwear and Apparels, Retail Operation, Marketing, Site Selection, Retail Research, Retail Communication, Customer Relationship Management, Retail Financials, Sales Management, Supply Chain Management, IT application in retail, Retail ERP, Soft Skills and Corporate Skills, etc.

After completion of program, students will have multiple opportunities and can join the fashion or retail industry as Retail Manager, Area Manager, Operation Manager, Management Trainee, Retail Merchandiser, Visual Merchandiser, Category Manager, Buyer, Department Manager, Floor Manager with various national & international brands like Uniqlo, Reliance Brands, Shoppers Stop, Lifestyle, Pantaloons, Aditya Birla group, Bata, Chanel, Burberry, Armani, Versace, Tommy Hilfiger, Puma, Zara and Benetton etc.

2. Bachelor of Business Administration (BBA) in Retail & Fashion Merchandise

  • General
  • Course Aim
  • Course Structure
  • Course Contents
  • Career Prospects

Icon Duration

3 Years (6 Semesters)

Icon Eligibility

10+2/ Intermediate (Candidates appearing in 10+2/ Intermediate may also apply.)

Icon Number of Seats:

Noida campus – 60 Patna Campus - 60 Hyderabad Campus - 60
Chandigarh campus – 60

The Course aims at providing students with skills and knowledge to manage challenges in retail trade. This program fosters the intellectual, social and moral development of students. It aims to equip the students with modern day state of the art retail practices directed towards day-to-day needs of retail organizations. This program provides a platform for further education, training & employment.

The program emphasizes on acquiring the skills to capture market dynamics, retail planning systems, supply chain management and logistics and systematic retail operational studies for overall business growth. Most importantly, the program hones creativity, initiative, innovation and judgment along with intellectual insight to formulate, develop and communicate conceptual arguments rooted in a holistic perspective of the business context. The objective of this course is:

  • To provide the necessary theoretical & practical inputs for Luxury Retailing, Store Operations, Buying & Merchandising and Visual Merchandising.
  • To prepare a strong foundation for both the front-end & back-end store functions of Retail Operations, Fashion Merchandising and Luxury Retailing.

The program has been well designed keeping in view both the learning and teaching strategy. Our learning strategy combines contact learning with independent learning. From start, the students are encouraged to become responsible for their own learning. For this purpose, every module is designed with identification of suitable contact hours befitting the level of curriculum at which it occurs. The curriculum delivery is modules based so the modules delivered at any given time of the academic year, their sequencing and completion is rationalized to fit in with a desired learning logic extended through the year.

Students will undergo extended practical workshops combined with relevant work placements. Students will be required to complete a final major project in the last term of the academic year.

The purpose of this program is to provide students with a range of skills and knowledge suitable for employment in the retail industry and also for further study in India and abroad. Course contents include study about Retail concepts, Elements of Fashion, Fabric Study, Retail Finance, Retail Management, Retail Operations, Buying and Merchandising, Product Knowledge in Footwear & Accessories, Retail Communication, Visual Merchandising, Store Design, International Retailing, Franchising, Mall Management, Supply Chain Management, Marketing Management, Human Resource Management, Entrepreneurship, Communication Skills, Business Presentation, Workplace Readiness Skills etc.

Employment in the retail industry accounts for a large and growing proportion of the Indian workforce. Graduates of this program find employment in the following areas:

  • Retail Store Visual Merchandising
  • Retail Merchandising, Buyers, Category Manager
  • Retail Operations – Area Manager, Retail Manager, Floor Manager, Department Manager etc.
  • Luxury Brands – Store Manager
  • E-commerce – Business Manager, Category Manager, Merchants

Alumni

  • Rishabh Agrawal - Raw Mango

    Rishabh Agarwal

    Chief Operating Officer

    Raw Mango

  • Gaurav Chhimwal - Reliance Brands Limited

    Gaurav Chhimwal

    Head of Operations

    Reliance Brands Limited

  • Pranshu Dixit - Decathalon Guwahati

    Pranshu Dixit

    Store Leader

    Decathlon Guwahati

  • Shubhra Swati - Shoppers Stop

    Shubhra Swati

    Zonal VM Head

    Shoppers Stop

Major Recruiters

  • Bata Logo
  • India Family Mart Logo
  • Aditya Birla Group Logo
  • Damilano Logo
  • Shahi Exports Pvt. Ltd. Logo
  • Puma Logo
  • Tata International Logo
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