Profile & Biography
▶ Areas of Expertise:
▸ Retail Management & Operations
▸ CRM, Upselling & Customer Engagement
▸ Retail Analytics & KPI Management
▶ Professional Experience:
▸ Guest Lecturer – DGR Training Program (JCO Armed Forces Batch) FDDI – Footwear Design & Development Institute, Chandigarh
▸ Store Business Manager- Aditya Birla Fashion & Retail Ltd. (Pantaloons), Chandigarh | Jun 2018 – Oct 2025
▸ Operations Manager- Aditya Birla Fashion & Retail Ltd. – Pantaloons, Chandigarh | Dec 2014 – May 2018
▸ Assistant Store Manager- Reliance Retail Ltd., Haryana | Nov 2012 – Oct 2014
▶ Awards & Recognition:
▸ Awarded as a best Retail Manager in the mall for retail operations in 2023.
▸ Awarded as a best KPI (BS) driven store in 2022
▶ Profile Summary:
Deepak Kumar Attri is a Junior Faculty in the School of Retail & Fashion Merchandise at FDDI Rohtak, A dual-domain HR & Retail Operations leader with an MBA in Human Resources built on top of 13+ years of progressively senior retail leadership a combination that lets him operate as both a strategic HR partner and a hands-on operator in high-footfall, target-driven environments. His career shows a clear upward arc from Assistant Store Manager at Reliance Retail, leading a 15-member CSA team, to Operations Manager and then Store Business Manager at Aditya Birla Fashion & Retail's Pantaloons, where he took full people-management ownership of a 16,345 sq. ft. flagship store recruitment, onboarding, performance management, scheduling, grievance resolution, and SOP/audit compliance for teams of 25+.
He has redirected that operational HR depth into formal L&D delivery as Retail Lecturer & Facilitator at FDDI, designing competency-based training for 30+ candidates per batch, running skill assessments and mock interviews, and mentoring ex-servicemen through career transitions. Underpinning all of this is hands-on SAP Retail/HRMS fluency, compensation, and organisational behaviour, and a published industry perspective — "The Smart Turn in Fashion: Rise of Circular & Rental Fashion" — evidence of strategic thinking that extends beyond day-to-day floor management.
