Profile & Biography
▶ Academic Qualifications
▸ MB..A in Retail & Fashion Merchandise
▸ B.Sc. in Retail & Fashion Merchandise
▶ Areas of Expertise
▸ E-Commerce, Digital Marketing, Marketplace Operations, SEO, Product Listing Optimisation, ERP, AI Enabled Computer Applications, HRM, Communication Skills, Consumer Behaviour, Retail Marketing, Advanced Excel.
▶ Professional Experience
▸ More than 4 years of combined industry and academic experience. Worked as Assistant Online Marketing Manager at Voylla and Marketing Manager at Apna Dental Hospital.
▶ Projects & Consultancy
▸ Marketing Business Plan to Launch New Accessories Brand for Indian Market
▸ Marketing Research Project on Customer Loyalty towards Shoppers Stop (2020)
▸ Dissertation on Purchase Intention of Sports Footwear (2019)
▶ Awards & Recognition
▸ Department Silver Medalist – FDDI Noida.
▸ Managed leading marketplaces and improved digital performance through marketplace optimisation.
▶ Profile Summary
Ms. Payal Kumari is a Junior Faculty in the School of Retail & Fashion Merchandise with more than four years of combined industry and academic experience. She holds MBA and B.Sc. degrees from FDDI Noida and has worked across Amazon, Myntra, Nykaa, Flipkart, Ajio, Blinkit, Zepto and Instamart. Her teaching interests include E-Commerce, ERP, AI Enabled Computer Applications, HRM, Communication Skills and Advanced Excel. She has completed academic projects on launching an accessories brand, customer loyalty towards Shoppers Stop and purchase intention of sports footwear.
