Profile & Biography
▶ Academic Qualifications:
▸ MBA (Retail & Fashion Merchandise) — FDDI, Noida (2025)
▸ B. Des in Fashion Design – FDDI, Ankleswar (2022)
▸ Certificate course in Fashion & Clothing Technology 1Year - NIFT (2017-18)
▶ Areas of Expertise:
▸ Buying & Merchandising
▸ Retail & Fashion Management
▸ Product Management
▸ Category Management
▸ General Management
▶ Professional Experience:
1- Fashion Merchandiser at U.S. Polo Assn.
2- Head, Buying & Merchandising, Blezzo (Start Up-Fashion Brand)
▶ Profile Summary:
Sweta Sharma is a Junior Faculty in the School of Retail & Fashion Merchandise at FDDI Rohtak, bringing a blend of academic knowledge and professional industry experience in Retail & Fashion Management, Buying & Merchandising, Product Management, and Retail Operations. She holds an MBA in Retail & Fashion Merchandising, with a strong academic foundation in retail, fashion business, merchandising, and management.
Her professional experience spans Retail Merchandising, Buying & Merchandising, Product Management, Product Development, and E-commerce, with hands-on exposure to the footwear and kids’ footwear category. Her industry responsibilities have included market and trend research, consumer demand analysis, assortment and collection planning, product development, vendor coordination, costing, production follow-up, quality coordination, inventory planning, and commercial execution.
Through her industry experience, she has developed practical expertise in translating market trends and consumer insights into commercially relevant product ranges, while coordinating with design, sourcing, production, quality, marketing, and operations teams. Her exposure to both retail and emerging e-commerce businesses provides her with a practical understanding of contemporary retail and fashion business environments.
At FDDI Rohtak, she is engaged in teaching and mentoring MBA students, with academic interests spanning General Management, Retail Management, Buying & Merchandising, Product Management, Marketing, Consumer Behaviour, E-commerce, and HR. She is particularly interested in connecting classroom learning with real-world industry practices through case studies, practical examples, market analysis, and experiential learning.
